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A BioNJ Exclusive Webinar: Applied Neuroscience in Market Research: Get Real Data on Patient and Physician Preferences

March 9, 2016 @ 10:00 am - 11:00 am

Are you interested in getting answers to tough questions you haven’t been able to resolve using traditional market research? Look no further. Join this cutting-edge discussion on research investigating cognitive and emotional processing of stimuli to gain end-user insight for product development, package design, messaging and more!

Minimize your reliance on assumptions by learning how to use applied neuroscience research which integrates traditional market research, neuro-scientific tools and behavioral testing to identify what causes your healthcare providers, patients, caregivers or consumers to give a particular cognitive response, thereby delivering actionable results to guide your marketing and healthcare related campaign strategies.

Join BioNJ and HCD Research® for this informative Webinar taking place Wednesday, March 9, at 10 a.m. Learn how this innovative approach can support your decision making and guide your research and development. During this FREE program, you’ll learn:

  • How to use applied neuroscience as a market research tool
  • How product concepts interact with product sensory attributes
  • How these data can be applied to your product development and healthcare campaign messaging


Who Should Attend?

Individuals representing the following areas are strongly encouraged to participate:

  • Research / Clinicians
  • Product Development
  • Marketing and Brand Management
  • Medical Affairs

Featured Speakers

Dr. Paul Bolls, Associate Director of the Center for Communication Science & Insight, Texas Tech University

Dr. Bolls research is focused on cognitive/emotional processing of stimuli, and how content and production features can be combined to create effective public health campaign messages. He is currently investigating motivational/emotional processes underlying the effects of ad content and technology on responses. Dr. Bolls was also a co-director of the Psychological Research on Information and Media Effects Lab.

7f44c526-9e99-4c82-99ed-52e0cbbeac95Marcella Markman, Vice President, Communications and Sensory Research , 
HCD Research®

As Vice President of Communications and Sensory Research, Ms. Markman assists in identifying new business opportunities within the pharmaceutical and other industries. Prior to assuming her current responsibilities at HCD Research, Ms. Markman was responsible for recruiting participants, fielding surveys, coordinating projects and developing budgets and project timelines. Ms. Markman also plays an integral role in developing and enhancing the processes within the company’s project management department.

HCD Research® employs the most innovative and effective research tools available to support the creation of better products, packaging and communications for consumers. Using the highest scientific and professional standards, we provide consumer experience insights for at home, in the lab, and on the shelf research.(www.hcdi.net)


March 9, 2016
10:00 am - 11:00 am
Event Category: